Kabluka Light & Digital Sculptures →
Kabluka Light & Digital Sculptures creates light installations worldwide, including "Heart of Ukraine," COP28 climate installation, and "The Tree Of Life" in Dubai.
For this brand, we developed a launch strategy for the meditative sculpture The Point of Unity, created by light designer and artist Mykola Kabluka, founder of Expolight and Kabluka Light & Digital Sculpture. This work represented Ukraine at Burning Man 2025 in the Black Rock Desert (Nevada, USA).
Developed a launch strategy executed in three waves:
Desert Installation — content and behind-the-scenes narratives capturing the sculpture’s creation.
Festival Presentation — primary communication highlighting concept and symbolic significance.
Return to Ukraine — reinforced the narrative and cultural impact locally.
Produced a documentary chronicling the project, followed by a private screening to engage key audiences.
Amplified media coverage across Ukrainian and international outlets.
What we did:
Results:
Generated ~100 media publications in Ukraine and notable international coverage
Strengthened the cultural visibility of the project and the brand
Showcased Ukraine’s creative innovation on a global stage
Strategic timing, storytelling, and curated content amplified the project’s emotional and cultural resonance, turning a single installation into a globally recognized cultural statement.
Impact:
