Kabluka Light & Digital Sculptures →
Kabluka Light & Digital Sculpture creates light installations for projects around the world, from "Heart of Ukraine" and a climate installation at COP28 to "The Tree of Life" in Dubai.
For this brand, we developed the launch strategy for The Point of Unity, a meditative sculpture by lighting designer and artist Mykola Kabluka, founder of Expolight and Kabluka Light & Digital Sculpture. The work represented Ukraine at Burning Man 2025 in the Black Rock Desert, Nevada, USA.
Wave 1: Installation in the desert. Content and behind-the-scenes materials on the making of the sculpture
Wave 2: Presentation at the festival. Core communication around the concept and symbolic meaning of the work
Wave 3: Return to Ukraine. Reinforcing the narrative and the project's cultural impact in the local market
A documentary film about the project, with a private screening for a key audience
Media outreach to amplify coverage in Ukrainian and international publications
What we did
Result
Around 100 media publications in Ukraine, plus notable international coverage
Stronger cultural visibility for both the project and the brand
Ukrainian creative innovation presented on the global stage
Precise timing, storytelling and curated content amplified the project's emotional and cultural resonance, turning a single installation into a world-class cultural statement.
Impact
