KAORI — a home décor brand specializing in candles. In 2023, they asked us to elevate product positioning into a cultural narrative and strengthen market recognition.
Analyzed competitors and market trends across Europe, the US, and Ukraine. Identified audience segments and core brand objectives.
Crafted a brand story blending Japanese-inspired tranquility with the founder’s unique worldview.
Defined communication priorities across channels to reinforce brand recognition and market value.
Researched potential retail partners to support future market expansion.
Developed and executed the launch campaign for the KAORI × Sofika Ceramics collaboration, inspired by contemporary dance, targeting Ukrainian thought leaders and media.
What we did:
Secured 30+ media mentions
Strengthened brand positioning and recognition
Laid the groundwork for market expansion and premium segment engagement
Results:
Strategic storytelling and consistent execution translated KAORI’s brand values into cultural relevance, creating a clear, premium market presence while supporting long-term growth.
Impact: