KAORI is a home decor brand specialising in candles. In 2023, the team came to us to elevate the product's positioning into a cultural narrative and strengthen the brand's recognition in the market.
Market research: analysed competitors and market trends in Europe, the US and Ukraine, defined audience segments and the brand's key goals
Brand story: created a narrative that brings together the Japanese aesthetic of calm and the founder's worldview
Communication priorities across channels to strengthen brand recognition and market value
Retail research: identified potential retail partners for future expansion
Collaboration launch: developed and delivered the launch campaign for KAORI × Sofika Ceramics, inspired by contemporary dance and aimed at Ukrainian opinion leaders and media
What we did
30+ media mentions
Stronger brand positioning and recognition
A foundation for market expansion and entry into the premium segment
Results
Strategic storytelling and consistent execution turned KAORI's values into cultural relevance, building a clear premium presence in the market and supporting long-term growth.
Impact