Sac Décoratif

The birth of a fashion brand with vintage DNA

Sac Décoratif

A young fashion brand needed the full brand-building cycle, from social media strategy and positioning to creating a cohesive visual identity from scratch.


What we did

  • SMM strategy and brand positioning

  • A complete visual identity for the brand

  • Launch from scratch: built a unique project from the ground up and brought it to the Ukrainian media market during the Christmas season, the most competitive time of the year

Results

  • A successful brand launch in the Ukrainian market at the peak of the holiday season

  • A cohesive visual and communication identity built from scratch

  • A recognisable brand presence during a highly competitive season

  • 10+ media mentions and 5+ fashion ambassadors

Sac Décoratif was born from research into the archives of fashion and art history, and remains forever connected to the vintage aesthetic of eras when fashion was more an art form than an industry.

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