For: Companies that need a complete brand foundation, built from scratch or through repositioning.

Includes:

• Customer Development: audience and market research, in-depth interviews

• Brand DNA: positioning, mission, values, differentiation strategy

• Visual Identity → Brandbook: logo, colour palette, typography, usage guidelines

• Tone of Voice: brand voice, style and communication principles

• PR & Communication Strategy → communication system: message house, channels, market-entry plan

• SMM & Content Strategy: content pillars, platform selection, content for the first 30 days

• Digital: website structure, SEO/GEO foundation (sitemap, metadata, schema markup, llms.txt)

Timeline: 6–8 weeks

For: Brands with an established identity that need a strategic PR plan without the full brand cycle.

Includes:

• Audit of your current media presence

• PR narrative: a story the media will want to tell

• Development of the founder's personal brand

• Media plan: target journalists, publications and topics

• Quarterly plan of newsworthy moments

Timeline: 2–3 weeks

For: Brands that AI doesn't see, or sees inaccurately, when their target audience asks questions.

Includes:

• LLM audit of your brand's presence across 4 models

• Technical infrastructure: Schema.org, llms.txt

• Ground Truth PR: placements in the sources AI cites (paid and organic)

• Monthly LLM monitoring and a quarterly report

Timeline: from 3 months (Lite) to 6+ months (Core)

For: Brands that want to build trust through a consistent, systematic media presence, fully managed, with no need to coordinate the process themselves.

Includes:

• Monthly pitching and ongoing journalist relations

• Coordination of news moments and publications

• Personal brand development

• Collaborations and partnerships

• Industry award submissions

• Reputation and crisis management as needed

• Monthly reporting

Timeline: from 6 months

For: Brands that need media placements only, without other PR channels. Project-based work around a launch, without full PR management.

Includes:

• Media list built around a specific story

• Pitching and follow-through to publication

• Op-eds, research pieces, roundups and editorial content

• Monthly reporting

Timeline: per project or from 3 months

For: Brands that need a consistent, well-run social media presence and professional content.

Includes:

• Content plan and content pillars

• Production: shoots, editing, copywriting

• AI-generated content

• Account management and publishing

• Monthly analytics and strategy adjustments

Timeline: from 3 months